This does not mean what they are implying in the headline. Apple is not releasing a product that cost $3500 on an annual basis and they never planned to. I would bet a share of $AAPL that in the future we learn the Vision Pro 2 is essentially complete and it’s all hands on deck for the release of Apple Vision I, the $1500 product that will be on everyone’s Christmas list next year. I predict the next Vision Pro will be announced in 2026 and released 2027.

If you care enough to make it this far, maybe you are wondering why I think this.

A lot of early reviews talked about the Vision Pro being “over engineered”, and that’s exactly why I bought one. With software updates alone, the device can go from the most amazing piece of tech you have ever used to pure magic. The videos I have seen of VisionOS 2.0 look like they are on the right track, and knowing we will get software updates on an annual basis makes me excited for what’s to come. The hardware of the device can handle quite a lot, at least most of what developers are worth trying today with a user-base soon to be in the low millions after the release overseas in the coming weeks. When people start to get a hang of things and understand what the device is actually capable of, then the Vision Pro 2 will make sense, probably released for the same price of $3500 in 2027, with an M4 chip, jaw-dropping Eye Sight on the front display and a FOV truly second to none. Then in 2028 we will see Apple Vision 2, and they will sell millions in the first year.

When the Apple Vision is released next year at a still-steep-but-worth-it price of $1500, Apple will have a decent sized library of immersive content, 50,000+ custom Vision Pro apps, contracts for live sports matches and PPV events, and a larger library of environments and unique ways to enhance your living space, I think that will be the moment people actually understand their roadmap and what our futures are going to look like. We are still so early, so until then, it’s a bummer that The Information (annual subscriptions on sale for $749) is going for click bait.